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BENEFITS OF TRADEMARK SEARCH

Protection against Copycats

Nobody will dare to copy your brand name once it is a registered trademark

Registered brand is Most valuable asset of the Company

Many brands in the world value their trademark more than their any other physical assets. Brand value is derived only when the company has absolute right over the brand name through trademark protection

Helps in expansion of business and growth

Trademark can be rented and royalty can be earned under licensing agreement. Franchising model solely depends upon trademark licensing and transfer.

Helps in image building and credibility in Market

Customers give more preference to registered brands with TM tag

Limited Liability Protection to Directors personal assets

Many times startups need to borrow money and take things on credit. In case of normal Partnerships, Partners personal savings and property would be at risk incase business is not able to repay its loans.

Easy to raise funds and loans

Pvt. Ltd. company enjoys wide options to raise funds through bank loans, Angel Investors, Venture Capitalists, in comparison to LLPs and OPCs.

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LET'S CLEAR ALL THE DOUBTS!

Trademark is a logo, brand name, product name, website name, word or punch line by which customers recognize or differentiate the products or services of one company from another.

Trademark search means the step wise process of checking whether the selected brand name is available for use under a particular trademark class.
Trademark search is done to check if the name to be registered is already taken by others or is closely similar to existing trademarks in trademark database. Proper trademark search is important in trademark registration process.

The basic mindset while selecting a brand name shall be that “No name is good which cannot be protected”.
It is good to not move ahead with a name that is similar or closely matching with an existing brand name.
Two-way approach while selecting a brand name:
No one should stop you from using the brand name & You should be in a position to stop others from using your brand name Come up with a freaky and crazy name, which is not used by anyone else anywhere. Coined words (mixing of two words) are highly recommended for successful brand recall and trademark registration.
Following are popular brands which chose to be different and no one could ever copy them due to their uniqueness.

  • Godaddy – World’s largest domain registrant company
  • Google – World’s largest search engine
  • Zappos – World’s largest online store for shoes


Following are well known brands which chose to mix up with a generic name of their Industry and chose to be different than usual nouns which do not stand out.

  • WalMart – Mart is a generic word in retail Industry, however it is so mixed with the name of the founder that it looks unique.
  • Vodafone – The name Vodafone comes from VOice DAta Fone.
  • RedBus – this Indian bus ticketing company did it well with the color. It would be wise to listen to your trademark consultants when they say that this name is already gone. 🙂

In all, there are 45 classes in Trademark, in simple terms these are 45 different business segments. These classes are broadly divided into 3 categories.
Knowing the correct class of trademark under which your brand name to be registered is the key element in successful trademark registration.
Wrong classification may lead to wrong trademark application and waste of time, money and losing of your brand name to your competitors.

In all, there are 45 classes in Trademark divided into 3 categories.

  • Manufacturing: Class 1 to 34
  • Trading: Class 35
  • Services: Class 35 to 45

Please fill the above details and get personalised and free consulting on trademark class and trademark registration.

Trade description means the business activity, products or service rendered by the applicant to its customers.